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In This Lesson, You'll Learn:

• Why the "riches are in the niches"
• How to determine your broad niche category
• Specific exercises for generating tons of profitable WaaS ideas
• And much, much more!

Action Steps

1. Follow the step-by-step process OR fill out the workbook to work out possible niches that could be a good fit for you.
2. Generate profitable WaaS niche ideas using Google, Amazon, Facebook Groups, iTunes, etc.
3. Finally, head over to the WaaS.CAMP Members Only Private FB Community to get feedback on your chosen niche topic.

This process will help you to form a clear idea of what direction you’d like to take your WaaS in, right from square one. We’ll cover the criteria for a great niche choice, how to generate ideas and start brainstorming for the maximum results.

In this section, we will go through the specific steps that you should take to come up with an idea for your WaaS. You will be guided through what criteria to think about when choosing a niche and how to check that you are on the right track.

There’s a big difference between producing a WaaS, and producing a profitable WaaS with the WaaS.CAMP method that drives tons of opt-ins, and subscriptions for you. Defining your profitable niche is the first step to make your WaaS a success.

Get your niche right, and you won’t have to worry if anyone will want to sign up -- a properly defined niche will pull your target audience to you like a magnet.

Another important thing to think about is what you want to position yourself as the go-to expert & authority in. A successful WaaS will set you up for other opportunities in the future, so think about what topic you’d like to be seen as an expert in when choosing your niche.

Choose a niche that truly interests you because you’ll be spending a lot of time over the coming months (and possibly years) dedicated to the topic. Here are some questions that you might want to think about:

• What do you love to do?
• What field/niche would you like to be the go-to expert and authority in?
• What are you already great at?
• Where do you already have some expertise, and you want to go further by helping others grow their businesses online?
• What about it are you interested in?

By the end of this exercise, you should have a ton of ideas about different niches that you could do a WaaS for. But remember not all of these ideas are GOOD ideas - the point is to get creative and come up with more ideas, you can validate the idea and choose the best one later.

Go to iTunes and look at the top podcasts in your broad market -- like business, health and fitness, parenting, dating, education, or other relevant categories for your niche.

Don’t just look at the names of the podcasts, though -- dive into the individual episodes to get ideas for your WaaS niche and sub-niches. One topic on a single episode could potentially be a great sub-niche for your WaaS.

Go to Google and search for “your niche + websites” such as “karate websites” or “websites for plumbers”

Repeat the search with similar search terms such as:

• “Your niche + websites”
• “Websites + your niche”
• “Your niche + marketing”
• “Your niche + conference”
• “Your niche + course”

Noticing current trends and riding the wave involves intuition, but you can find and check your ideas with a tool such as Google Trends.

1. Go to trends.google.com search for keywords in your niche.
2. Look at the graph to see the search popularity over time, and other insights below.
3. Type in a related topic to see how it compares.

As you brainstorm ideas, you'll probably have a few favorites. You might even find it hard to narrow it down to just one.

Before you commit to spending time and resources on your WaaS idea, you should evaluate to make sure that it has an audience and the potential to make a profit.

One of the best pieces of advice I can give to someone starting on their first WaaS is to pick a niche with a very specific audience in mind.

A WaaS that is for everyone is for no one. It’s way more powerful (and profitable) to go specific rather than broad and general.

Niching down allows you to hone in on the needs and desires of your audience more specifically. This will help you to appeal to your ideal customer and get more opt-ins and subscriptions so that you can become a leader in your industry much faster than if you go broader.

Instead of creating a more broad and general “Website Builder”, I would recommend that you go even more niche, and create a “Site Builder for Plumbers” or “Websites for Auto Care Professionals”.

If you’re in the health niche, for example, rather than putting together a general “Yoga Websites”, you could go for something more specific like “Websites for Yoga Instructors” or “Websites for Holistic Yoga Instructors”.

Narrow down until it hurts!

How do you narrow down your niche?

Dig deeper! You can get inspiration for ways to make your niche more specific in a number of places. Here are my 3 top ways to find a good niche for a WaaS:

1. Look at the topics of individuals episodes on popular podcasts in your broader niche.
2. Do a Google search of "websites" + "your broader niche" to generate more ideas.
3. Check out products on Amazon.com and/or themes on ThemeForest.com

Here are a few example to show you how you can narrow down your WaaS niche:

• “Websites for Realtors” becomes “Websites for Commercial Realtors”
• “Insurance Websites” becomes “Auto Insurance Broker Websites”
• “Websites for Doctors” becomes “Websites for Plastic Surgeons”
• “Websites for Restaurants” becomes “Websites for Italian Restaurants”

Can a niche be too narrow? 

As long as there is a buying market, I don't think so. The more specific that you can get, the more relevant the content that you provide will be to your specific chosen market.

Just make sure that there are other similar sites or products for your chosen market because this helps to confirm that there is a buying market out there!

In This Lesson, You'll Learn:

• Where to find information on just about ANY niche
• How to go deep into the research for your WaaS and put potential nitches to the test
• How to communicate with your audience in their language to show you understand them
• And much, much more!

Action Steps

1. Follow the step-by-step process OR fill out the workbook to research your WaaS niche.
2. Immerse yourself in the information available on your niche and THEN analyze it.
3. Finally, head over to the WaaS.CAMP Members Only Private FB Community to get feedback on your chosen niche.

This process will help you get ideas for your WaaS. Go through each of the sections below and review each example. Pay close attention to their offer, their marketing message and pricing. You may also want to look at how they've designed their pages to get inspiration.

Enjoy the process and be prepared to take notes.

Here is a list of example niche sites you can review to get ideas for your WaaS:

Here is a list of example franchise sites you can review to get ideas for your WaaS:

SpaceCraft
SpaceCraft offers a robust website builder that will help grow your online presence.
https://gospacecraft.com/solutions/franchises

Blue Corona
Grow your business with a sales-driving franchise website from the experts
https://www.bluecorona.com/website-design-services/franchise

SeoSamba
SeoSamba’s franchisee trailblazer program is designed to outperform local competitors in order to generate local leads in your territory.
https://www.seosamba.com/franchise-marketing/franchisee-website-builder-marketing.html

OpenPotion
Franchise Website Design that helps you grow
https://www.openpotion.com/website-design/franchises/

Empoerkit
Designed so your franchisees can sit back and relax!
https://empowerkit.com/franchise-features/

Here is a list of example multiple location based businesses sites you can review to get ideas for your WaaS:

Bentobox
Effortless, stunning restaurant websites.
https://getbento.com/website-builder/

Strikingly
Make a website in minutes
https://www.strikingly.com/

Simvoly
Generate More Leads & Sales For Your Business
https://simvoly.com/

Here is a list of example agency sites you can review to get ideas for your WaaS:

Duda
The Web Design Platform for Scaling Your Agency
https://www.duda.co/

SiiteSwan
Everything you need to start, run and grow your own web design business.
https://siteswan.com/

10Web
Platform for Building, Hosting, and Managing WordPress Websites
https://10web.io/

AdPage
The Landing Page Conversion Suite Created for Agencies
https://adpage.io/en/

Here is a list of example SaaS provider sites you can review to get ideas for your WaaS:

Wix
Create a Website You’re Proud Of
https://www.wix.com/

Shopify
Now home to 1,000,000 business owners
https://www.shopify.com/

SquareSpace
A website makes it real.
https://www.squarespace.com/

Big Commerce
The Future of Commerce is Yours
https://www.bigcommerce.com/

SiteBuilder
Everything You Need to Get Online Today
https://www.sitebuilder.com/

SiteBeat
Create a website all-ini-one website builder
https://www.sitebeat.com/

PageCloudS
Create a professional website you control
https://www.pagecloud.com/

Here is a list of example schools/education sites you can review to get ideas for your WaaS:

Teachable
Create and sell beautiful online courses
https://teachable.com/

Kajabi
All The Tools You Need To Build A Successful Online Business
https://kajabi.com/

Thinkific
Power your education empire
https://www.thinkific.com/

Edublogs
Easy Blogging for Education
https://edublogs.org/

LearnWorlds
Create and sell online courses, all-in-one
https://www.learnworlds.com/

Here is a list of example membership sites you can review to get ideas for your WaaS:

Ready Steady Websites
Pre-made website & membership site templates designed by professionals.
https://readysteadywebsites.com/

MembersClicks
All-in-one membership management software
https://www.memberclicks.com/

Wild Apricot
Membership Management Made Easy
https://www.wildapricot.com/

Kajabi
Kajabi Does Membership Sites.
http://pages.kajabi.com/kajabi-does

MembershipWorks
Membership Websitee Hosting Service
https://membershipworks.com/membership-website-builder/

In This Lesson, You'll Learn:

• Where to find information on just about ANY niche
• How to go deep into the research for your WaaS and put potential ideas to test
• How to communicate with your audience in their language to show you understand them
• And much, much more!

Action Steps

1. Follow the step-by-step process OR fill out the workbook to research your niche.
2. Immerse yourself in the information available on your niche and THEN analyze it.
3. Finally, head over to the WaaS.CAMP Members Only Private FB Community to get feedback on your chosen niche.

It’s important to validate your chosen niche to make sure it’s the right one. This step is essential if you want to spend your time on the right things to keep your business moving forward and save yourself from stress later on.

Take some time to research other successful sites in your field and have a look at the way they have positioned themselves in the niche.

This is an important step to make sure that the niche you’ve chosen is profitable and you don't waste time working on a project that won't have the results you hope for.

Have a look at other sites and services that appear to be performing well and those that look like they're doing poorly to model their success or learn from their failures.

Go Deeper With the Customer Experience

You may find it insightful to sign up to other similar sites (if they happen to be a WaaS) so that you can see the process from the perspective of the customers, including the email sequences and any other marketing materials they provide.

Take the time to think about which aspects of the other sites performed well or poorly. You can then emulate their successes and learn from their failure to create a more valuable WaaS for your audience.

You can also look at other products in your niche for ideas. These might be books, courses, workshops, masterclasses or anything else on your chosen niche.

If other people have products that sell and they are making an income off of, it is more likely that you can do a similar thing with a WaaS.

Additionally, it can help you to get ideas about the language and design used to sell the services to your target audience and what sort of topics the products cover.

Head over to Amazon and jump in.

This is one of the largest search engines in the world and is cross-referenced to provide you with related products as well. All of the results are PRODUCTS available for purchase that others are hoping to sell and profit from.

Take a look at best-seller lists for books, or type in your keywords and see what comes up. Look for the most popular items or books -- the ones with a lot of reviews. And read the reviews, too! You can see what people are looking for in their own words.

• Go to Amazon and search for products in your market.
• Dig deeper to look for niche topic ideas and sub-niches.
• Read the review to see what real people are saying (and what’s missing from current products!)

Top tip: Reading the contents page of books and the reviews on Amazon can help to show you what topics are considered important by other experts and show what your audience really wants.

Another thing to think about is the audience that you want to appeal to and which types of services appeal most to them.

Taking examples from other sites and related products is making the most of the research done by other businesses, but doing your own primary research into your target audience is also important.

You want to find out about what they’re struggling with and what they want help with to craft your WaaS in a way that it becomes a true solution to their problems or challenges. The best way to do this is to listen to what they’re saying.

What do people think of your WaaS idea? Is it something that people really need and are willing to pay for? It’s much better to go after something that has a high potential for success and a great way to gauge the quality of your idea.

The key is to get feedback from potential customers to get feedback and understand their perspective better. Doing this early - before you get too far into the planning and execution stages - is essential creating a truly useful WaaS that your audience is going to love. Constructive feedback is a good thing because at this point there’s still time for you to pivot and take the WaaS in the right direction.

Creating a survey is a great way to find out.

If you're not already familiar with Ryan Levesque's ASK Method for using surveys to grow your business, I highly recommend you get your hands on a copy of his book.

In this section, we're going to use my take on Ryan's method to create a survey to find out what your audience thinks of your proposed WaaS idea and get their input about what they'd find most useful.

Before you actually write out your survey, it's important for you to get clear on exactly how the survey will help you.

Take the time to write out a statement that summarizes the whole point of your survey. For example, you might write:

• "I want to figure out which features my current audience would be most interested in." 
• "I want to figure out what might be the biggest struggle for entrepreneurs that my WaaS could help them with." 
• "I want to figure out who might be my biggest competition and what are they doing right? What are they doing wrong?" 

Next, create the questions for your survey, keeping in mind the statement you wrote above and asking questions that will get you the answers that you need.

Types of Questions To Include

• One question with an open-ended response that prompts people to answer the main aim of your survey -- this is the only required question in the whole survey!
• A couple of demographic questions to understand more about who is answering your survey. (e.g. gender, age, location)
• A question directly asking about your WaaS idea.
• A couple of questions to ask for contact details (e.g. name, email, phone)

Tools to Use

There are many tools that you can use to create your survey and get answers to your questions from your audience. You could use a tool like:

• Surveyfunnel.io
• Surveymonkey
• Wufoo
• Typeform
• Google Forms

All of these options are quite easy to use. You just need to type the questions in, specify what type of response people should give and save it. Then you can simply send the link out to your audience to share it!

If you already have an audience:

If you already have an email list, the easiest way to get people to take your survey is to send them an email with the link to complete it. You could share your survey with:

• Email subscribers
• Social media followers
• Online forums
• Phone contact list
• Personal acquaintances
• Groups you belong to (online or in person)
• Events you go to

The way you position your survey is also important to get the right people to respond. Any incentives that you use should be relevant to your audience, such as early, special or discounted access to your WaaS once it becomes available. Sometimes just letting them know that their answers will help you in the process to create an affordable website solution that is most useful for them, is enough to get them to respond.

Tip: Ask for “advice”, rather than use the word “survey”. People love giving advice, but surveys are less fun.

If you don't have an audience yet:

If you don’t have an audience yet, reach out to people in your network that are close to being your ideal customer avatar. You can ask them what they think about your WaaS idea.

You can also ask friends and family, or other people that you know who might fit into your target audience. It can be as simple as a Facebook message to 3-5 key people to see what they think of the idea.

It's a good idea to still ask these people the same questions that you create for your survey because they are what is important for you. Since it's a one-on-one interaction, you can also ask follow-up questions to get more in-depth answers, which is even more helpful.

Organizing Your Responses

When you start getting survey responses back, you'll probably be excited to jump in and start reading about what people had to say.

But wait.

If you read the responses as they come in, the ones you read first will stick out most in your mind... but they might not be the most important ones.

Instead, you should wait until you have a good number of responses (aim for at least 50 if you can, but you can make do with less if you need to) and then categorize them so that you can read the most important ones first.

A simple way to do this is to order the responses in length (by number of characters) because the people who write longer, more in-depth answers are more invested in your brand, more likely to buy and are the people you should pay attention to if you want to create a profitable WaaS. (In Ryan's ASK Method, the character number is multiplied by 1.5 if the respondent left a phone number), but we'll just focus on the length for now.

All you need to do is add all of the responses into a Google sheet and set up a column that counts the character length of the main question response. The top 20% of the responses with the longest answers will likely be the most useful in your analysis.

Making Sense Of The Data

Create A Word Cloud

For any open questions in your survey, where people were able to type their own response, creating a word cloud to visualize the most frequently used words can help you to see the words and language that your audience uses.

Note. A word cloud simply sorts through the text that you upload and create a visual representation of the most frequently appearing words, with the most frequent words showing up larger.

There are many free platforms that allow you to enter in a body of text and automatically create a word cloud for you, such as https://tagcrowd.com/. Copy all of your survey responses to a questions into there and take a look at the word cloud to look for insights.

Comparing the responses of the most engaged 20% that you identified earlier to the rest can reveal a lot about what those people really want and the words they use. To do this, you should create two word clouds - one with the top 20% responses, and one with the rest. Then take note of the difference between the two clouds.

In This Lesson, You'll Learn:

• Why defining your ideal customer avatar will help you to create a more meaningful (and successful) WaaS
• The specific questions you can ask to work out who your ideal customer avatar is
• How you can use multiple customer avatars to expand your success (aka the ASK Method)
• And much, much more!

Action Steps

1. Follow the step-by-step process OR fill out the workbook to define your ideal customer avatar.
2. Take some time to go through the questions properly to truly get to know your ideal customer avatar and what makes them tick.
3. Repeat the process for additional ideal customer avatar's for your WaaS

Finally, head over to the WaaS.CAMP Members Only Private FB Community to get feedback on your chosen summit topic.

This process will take you through the specific steps to define your customer avatar.

Part of defining your WaaS is working out exactly who you are targeting the content towards. This will help you to get the message that you use to market your WaaS to prospective customers later on. The more specific you can be, the easier it will be to appeal to your target audience.

An ideal or perfect customer, or avatar, is a made up character that represents our ideal customer.

Figuring out who your ideal customer(s) are is the most important exercise you can do for your business to identify exactly who you are serving. 

By creating a super targeted ideal customer avatar, you can know exactly the person you are trying to reach and craft all your products, services, content and messages towards that specific person.

You may need to go through this exercise multiple times to create the avatar that works for your business and the niche you have in mind. The goal right now is to brainstorm ideas, and you can test your assumptions later.

If you spend some time on defining your ideal customer avatar and going through this very important “Get to Know Your Ideal Customer Avatar” exercise, it will help you connect authentically with your customers to help attract the RIGHT people to your WaaS and future products/services.

Give your ideal customer a real name.

It can be the real name of someone you know in your target audience, or a made up name that suits your idea customer avatar.

This will help you to think of them as a real person as we work through the rest of the process and go through a series of detailed questions.

The better you can get to know your ideal customer avatar, the better.

You may find that you have more than one ideal customer, and that is okay. In fact, you might find it useful to go through the entire process in step 1 again to answer the questions for a second customer avatar.

If you do go this route, make sure that your target avatars fit well together and that the WaaS can be suited to both audiences. You want to make sure that you're not going too broad and trying to help everyone. Focus is key.

If you have two very distinct customer avatars, you may find it more helpful to create two WaaSes, one for each audience. Start with one and then move on to the next one!

Your ideal customer avatar may also be different from site to site, and from product to product, or it could also be the same throughout everything your business does. Either way, it is very important to know your target market on this sort of detailed level to sell effectively and attract the right customers.

In This Lesson, You'll Learn:

• The secrets of positioning to make sure your WaaS stand out from the crowd (even if there are other WaaSes in your niche already!)
• How to craft a unique hook to make your WaaS irresistible
• Rookie mistakes to avoid when naming your WaaS and what you can do instead
• Pricing your WaaS in a way that makes sense for your market
• How to craft an irresistible offer for your WaaS
• And much, much more!

Action Steps

1. Follow the step-by-step process OR fill out the workbook to decide on the best way to position your WaaS for success.
2. Take some time to work out how you can brand your WaaS to set it apart from others out there.

Finally, head over to the WaaS.CAMP Members Only Private FB Community to get feedback on how you've positioned your WaaS (your unique hook, name, pricing, offer etc).

Positioning is how you want your audience/customers to perceive your WaaS relative to their other options out there. It’s how your WaaS will be perceived in the marketplace, so it's important to get it right!

This process will help you to positioning your WaaS for success in the market.

Positioning is how you want your audience/customers to perceive you (or in this case, your WaaS) relative to their other options (like other site builders, custom sites etc.) It’s how your WaaS will be perceived in the marketplace.

Great positioning of your WaaS can be the difference between “Why would I need another website company or marketing service in my life?” and “This is exactly what I want, I’m going to sign up for a site... it’s a total steal!”

In this section, we are going to create a plan for how to position your WaaS in the marketplace. Taking the time now to get clear on what makes your WaaS difference and how it will stand out from other similar products or website services in your industry will help you when it comes to marketing.

We’ll take a look at other WaaSes to get ideas about how your WaaS can fit it and decide which points you can emphasize to increase excitement about your solution.

The first step to positioning your WaaS so that it stands out in a positive way is to have a look at what’s already out there. Take some time to research other sites builders or website services in your niche to see what they offer and how they position themselves to potential customers.

Some things you should pay attention to of other services include:

• Name and feature set
• Number and caliber of templates (if any)
• Design and graphics used
• Language used on sales page

You may like to sign up to the landing page of a few similar site builders to see what their signup process looks like.

The name and the hook are among the first things that potential customers and partners will see, so it’s important that they are well crafted to suit your purpose and direction.

In this section, we’ll cover several important principles to consider when naming your WaaS, as well as how to create a hook/features that gives your WaaS a competitive edge.

Naming your WaaS can seem challenging because it's perceived as a crucial element to your success, but try to keep it as simple as possible. Spend some time brainstorming different options and then just go with it. Remember, the hook/features is often more important than the name when it comes to positioning anyway.

Here are a few things to remember when choosing the name for your WaaS:

1. Keep it clear: People should know what the WaaS is about straight away, without the need for any guess work.
2. Consider your audience: Choose a name that is easy to remember or will resonate with your target audience.
3. Choose an original name: Check that the domain name for your idea is available and not already in use by someone else.
4. Avoid trademarks: Don’t include trademarks such as WordPress, Facebook, Apple in the name or domain name.

You may like to create a poll in the WaaS.CAMP Members Only Private FB Community to get feedback on the different versions of your name. A second (or third) perspective can often help you to notice things you didn’t on your own and increase the clarity of the name.

Even in a crowded market with many existing website services, site builders, and blogs, for example, it’s still possible to be successful. Competition just means that there are buyers out there, but you do need to have a competitive edge in order to stand out from the crowd.

Here are a few ideas to help you create a unique spin or hook will help to make your WaaS stand out:

• Do something that hasn't been done before
• Create a cool and unique “theme” around your WaaS (e.g. Superhero Services)
• Have a different focus or format of your WaaS (e.g. give a portion of sales to a related charity)
• Create the go-to online event in your industry.
• Make your WaaS look more professional with a better design.

Your hook/features should flaunt the unique difference of your WaaS that will help to make your offer irresistible.

Take your time on this step to really come up with a great hook that shows your prospective customers why your WaaS is unique. Once again, feel free to ask for feedback in the WaaS.CAMP Members Only Private FB Community for this step.

In this section, we are going to delve into different ways your WaaS can be priced and some recommended price points. We’ll also look at different ways that you can increase the perceived value of your WaaS to create an offer that your prospects won’t be able to resist. This step is crucial to making sure that your WaaS is profitable.

There are several different ways that you can price your WaaS to position it for success, and the best one may depend on your particular circumstances.

For most people, I recommend offering a low cost entry level plan while keeping your core plan in line with what your industry can bear. This works well because it helps you to build your list with a low entry product (while also making sure your prospects aren't just tire kickers looking for something free) while at the same time, you're making money by selling your main offer.

However, this may not always be the best option. In some markets, offering a free plan might be the best option. This is more often the case if you have a backend offer that you can immediately present as an up sell.

The key is to work out what makes the most sense for your business model and how you can make the WaaS model beneficial to you and your audience.

A good price isn’t the only thing that pushes people to buy. It’s often more about the entire offer and the value that people will get if they sign up to your WaaS.

There are lots of things that you can include to increase the perceived value of your plans and create a truly irresistible offer for your prospects. This usually involves bonuses that complement your WaaS and help set your subscribers up for success.

Things that you could include to create an irresistible offer include:

• Live Q&A sessions
• Access to community
• Additional resources (e.g. guides, ebooks, courses that you have already created)
• Discounts for related services or products (can even be acquired through partnerships)

You can also offer some limited time bonuses that will expire at a certain time to add more value and increase urgency.

In this section, we’re going to cover a few of the ways that you can use design elements to make your WaaS look professional and increase its credibility. High-quality design can go a long way to position your WaaS as an authority source and service in your niche.

Branding is an important part of positioning your WaaS for success. Your brand is the face of your product or company and will determine the first impression of your WaaS by prospective customers and potential partners.

You should think about:

• Appropriate color scheme for your target audience
• Style of images or icons that will be used on site
• Logo or header image

Depending on your specific situation, you may prefer to make your WaaS an extension of a larger brand by keeping the colors and even the logo the same. In other cases, it makes more sense to start from the very beginning to brand the WaaS as an individual entity. This can take more time but is important to get the message you want to portray with your WaaS correct.

A quality website design can really help to differentiate your WaaS from other similar services out there and will encourage your prospects to subscribe, and potential partners to promote your solution.

Fortunately, the ProSites Template does a lot of the hard work for you. It gives you the framework that you need to create professional-looking landing page thats optimized for sales. However, it’s important to personalize the template with graphics that will resonate with your target audience.

Now is the time to have a look at the ProSites Template and start to plan out how you want your sales page(s) to look. You don’t need to create the pages just yet, but having a clear idea of what you want to include and what the general layout of the pages will be can be useful.

In This Lesson, You'll Discover:

• Different ways to profit from your WaaS (even if you’ve never sold anything online before in your life)
• Proven ways to make money from your WaaS before, during and after your launch
• Here's the link to get lead magnets: https://get.waas.deals/leadmagnets

Action Steps

1. Which of the ways mentioned in this lesson will YOU focus on to profit from your WaaS, before, during, and after launch?
2. Finally, head over to the WaaS.CAMP Members Only Private FB Community to start a discussion and get feedback from others.

You can start bringing in some cash flow before you even launch your WaaS by:

• Pre-selling early adopter plans
• Making affiliate commissions

Bring in revenue with a well planned launch:

• Selling early adopter plans
• Adding bonuses to your offer
• Making affiliate commissions

This is where it gets fun and you start setting up your WaaS for long-term success:

• Sell multiple plan levels
• Selling your own products, services or courses to your subscribers
• Making affiliate commissions by promoting to your subscribers
• Pre-selling a new product or course to your subscribers
• Turning your WaaS into a membership site
• Creating joint venture partnerships
• Speaking at events
• Taking on agency clients
• Marketing software to your subscribers

In This Lesson, You'll Learn:

This process will help you to create an irresistible offer for your WaaS so that your prospects will LOVE to purchase it.

An irresistible offer is something that is simply too good NOT to purchase. A no-brainer offer.

The trick is to hone in on exactly what your audience wants and needs to put together an offer that they can’t refuse. A good way to do this is to include bonuses in your offer that are relevant and help people to get quicker results from their sites.

Include specific features that help customers in your niche to get better or faster results. Be strategic about what to include, and always keep features related to the niche and content – sometimes less is more!

Here are some examples of features that you can include: 

• Learning Management System
• Booking
• Estimators
• Calculators
• Training
• Done-for-You marketing automations
• Templates, swipe copy, checklists, cheatsheets, guides to download
• Special deals or discounts on related software or products

Here are a few examples of what is currently working well for others as they position their WaaS.

• PDF E-Books
• Online Training
• Special Deals from Partners
• Live Q&A Sessions
• Podcasts
• Private Communities

Now that you've got some good ideas and have seen some example of what's working for other people, it's time to brainstorm some possible bonuses that you could include with your offer.

Write down any ideas that come to mind and make a list of ideas. You don't have to include all of these bonuses in your final offer, but you can let your ideas run freely now and refine the list later!

In this process, we’re going to begin thinking about possible influencers and partners that could be a good fit for helping you promote your WaaS. We’ll cover:

• The different types and roles of influencers and partners
• Where and how to find influencers and partners
• Ways to quickly evaluate them to work out which ones are the best fit for your WaaS
• How to brainstorm many influencers and partners that could be good fit for your WaaS
• A spreadsheet template to keep track of the influencers and partners that you're interested in connecting with and your outreach efforts.

This is the starting point in the influencer/partner strategy process to help you on your way to building authentic relationships with the right people in your niche.

In this section, we'll go over the basic principles that you need to know for selecting trail buddies in your niche. This is important for you to understand the best way to go about connecting with other people in your niche and how to make the relationship win-win for both of you.

Simply put, influencers are those that, well, influence others to action. They might be traditional print authors, bloggers, industry leaders consultants, media gurus or others in occupations that put their opinions in front of an audience.

Influencers or partners can take many shapes and forms but the defining characteristic is that they can influence other people to take action. It is useful to build connections with influencers and partners in your field because they can help you to reach more people.

Influencers and Partners can play a very important role in the creation and successful launch of your WaaS. If you're not utilizing them to their full potential, you might be really holding yourself and your business back.

If you're not sure WHY you should be focusing on influencer strategy, here are 4 reasons why you should care.

4 Reasons To Care About Influencers & Partners

1. Promote Your WaaS To More People

Get your WaaS in front  of more people without having to build  each individual connection yourself to rapidly grow your reach. You can rapidly grow a highly engaged, targeted email list of hundreds (or even thousands!) of people who want to learn more about your offer.

2. Great Return On Investment

Not only are these types of partnerships with influencers less expensive, study after study shows they are more effective than traditional advertising, too!

3. The Oprah Effect

Be associated as a trusted expert simply because the influencer and/or partner has introduced you to their audience.

4. Ongoing Benefits

Invest time in an authentic relationship with influencers and partners in your niche now and you can reap the benefits forever.

There are 3 kinds of influencers/partners:

• A-Listers: The top 10 percent in your industry
• Trusted authorities: Established and growing.
• Up-and-comers: Those who are newer, but are making a name for themselves.

A-Listers

Offer authority and credibility. High visibility. High potential. Can use their name recognition to pull other influencers and partners on board, but less likely to respond, promote, connect. (Work on them for the longer term… and who knows? You might get lucky!)

Trusted Authorities

Also offer credibility and authority. More open to connecting. Usually looking for good synergistic relationships. They often offer the most ROI! “Influencers  and partners with 2,500 to 25,000 followers can offer the highest ROI.”

Up-and-Comers

They may not offer much in terms of name recognition, but they are the hustlers -- they’re eager and hungry to help you… and some of them may someday be A- and B-listers.

When searching for influencers and partners, it's best to have a mix of A-listers, trusted authorities and up-and-comers. Each of them has a role to play.

A-listers help to increase the credibility of your WaaS by association, but up-and-comers are often more helpful with promotion because they are in hustle mode and are also easier to get in touch with. Often, it is the trusted authorities that bring in the best results!

HINT: Don’t look too far up. High profile influencers and partners tend to be harder to contact directly, super-busy and less likely to be looking for people to partner with. Start small and work your way up to build credibility.

Now it's time to start searching for influencers and partners who can promote your WaaS. In this step of the process, we'll cover the best places to find partners and tools that can help you to find influencers more quickly.

There are also several tools that are designed to help you to identify influencers and possible partners that make the whole process easier for you.

Here are a few tools that you may like to use to help you find influencers to connect with:

• Google
• Buzzsumo
• BuzzStream
• NinjaOutreach
• Followerwonk
• Alltop
• Klout

As you find influencers and partners that could speak about or promote your WaaS, it’s important to keep track of them so that you can continue with the outreach process.

Here you can download a copy of the CAMP Outreach Spreadsheet for you to fill in the details of the influencers as you’re building and growing your WaaS.

We've created a spreadsheet template that you can use to record the influencers and possible partners that you're interested in partnering with, which you can download below and use to keep track of your outreach efforts.

DOWNLOAD THE CAMP OUTREACH TEMPLATE HERE - click to view the file and then save a copy for your own personal use. 

Brainstorm as many partners as possible who could be a good fit to promote your WaaS. This is the time to write down anyone and everything who you think could have something to contribute.

Don’t hold back at this stage; just write down anyone that you can think of and we’ll refine it later.

You should aim to have 50-100 influencer/possible partner names on your list by the end of this step. 

You don’t need to use them all, but having a large list of people that you can work through for outreach will help you in the later steps of this process. Brainstorming 30-50 influencers/partners may be sufficient, but up to 100 is a good guide.

Keep on coming up with more ideas of different people who could be a good fit for promoting your WaaS.

You might need to think outside of the box to come across some of the best influencers. Here are some questions to think about to help you:

• Who does the same thing you do, but for a different avatar?
• Who does the same thing you do, but in a different way?
• Who offers the “next step” (or the previous step) in your avatar’s journey?
• What else would your customers or clients need to be successful with your WaaS?
• What else would your customers or clients need to be successful in their life, business, hobby?

In This Lesson, You'll Learn:

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