EXPLORER, BACKPACKER, CAMPER
Opportunity:
The WaaS Landscape – Test DELETE
Opportunity:
Course Content
Introduction to WaaS
Websites as a Service (WaaS)
What is a WaaS & Why You Need One
A Conversation with Tevye Brown
In this lesson, I had the great pleasure of recording a conversation with one of the pioneers in the WaaS space, Mr. Tevye Brown. We discussed what the WaaS model is and why you should be seriously considering building one (if you haven't already).
If you're new to the idea and would like to learn more about WaaS business model and how it can help you scale your business, please join us on our Facebook group WaaS.PRO Websites as a Service Business Network!
The Benefits of a WaaS
A Conversation with Tevye Brown
In this follow up lesson, Tevye and I recorded a conversation about the 6 benefits of a WaaS.
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- Reliability - consistent environment
- Simplicity - central dashboard with common components
- Scalability - have multiple instances of the common components
- Faster Delivery - there is a predefined and automated process for creating sites
- Reduced Time Investment - all the above
- Offering a Productized Service
- Standard offerings
- Standard pricing
- Consistency
- Clear expectations
- Service Level Agreement is clear
- Training is also scalable
- You can offer more value for a lower cost
- Automated sales system
- Less interaction with customer
- Ratio of marketing to tech time (more time working on the business and less in the business)
- Better margins
- Lower support costs
If you’re new to the idea and would like to learn more about WaaS business model and how it can help you scale your business, please join us on our Facebook group WaaS.PRO Websites as a Service Business Network!
A Glimpse Into a WaaS in the Wild
In this video I give you a behind the scenes look into our own WaaS, AutoCareProSites.com. We start the tour at the landing page, I take you from the signup process, all the way to what the user experience is like when they attempt to cancel their service...and I show you EVERY step in between.
If you're not sure how this all works or what this is all about, you'll definitely want to watch this video.
Enjoy!
4.5 Analyze Your Survey Responses
Organizing Your Responses
When you start getting survey responses back, you'll probably be excited to jump in and start reading about what people had to say.
But wait.
If you read the responses as they come in, the ones you read first will stick out most in your mind... but they might not be the most important ones.
Instead, you should wait until you have a good number of responses (aim for at least 50 if you can, but you can make do with less if you need to) and then categorize them so that you can read the most important ones first.
A simple way to do this is to order the responses in length (by number of characters) because the people who write longer, more in-depth answers are more invested in your brand, more likely to buy and are the people you should pay attention to if you want to create a profitable WaaS. (In Ryan's ASK Method, the character number is multiplied by 1.5 if the respondent left a phone number), but we'll just focus on the length for now.
All you need to do is add all of the responses into a Google sheet and set up a column that counts the character length of the main question response. The top 20% of the responses with the longest answers will likely be the most useful in your analysis.
Making Sense Of The Data
Create A Word Cloud
For any open questions in your survey, where people were able to type their own response, creating a word cloud to visualize the most frequently used words can help you to see the words and language that your audience uses.
Note. A word cloud simply sorts through the text that you upload and create a visual representation of the most frequently appearing words, with the most frequent words showing up larger.
There are many free platforms that allow you to enter in a body of text and automatically create a word cloud for you, such as https://tagcrowd.com/. Copy all of your survey responses to a questions into there and take a look at the word cloud to look for insights.
Comparing the responses of the most engaged 20% that you identified earlier to the rest can reveal a lot about what those people really want and the words they use. To do this, you should create two word clouds - one with the top 20% responses, and one with the rest. Then take note of the difference between the two clouds.
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