EXPLORER, BACKPACKER, CAMPER
Opportunity:
The WaaS Landscape – Test DELETE
Opportunity:
Course Content
Introduction to WaaS
Websites as a Service (WaaS)
What is a WaaS & Why You Need One
A Conversation with Tevye Brown
In this lesson, I had the great pleasure of recording a conversation with one of the pioneers in the WaaS space, Mr. Tevye Brown. We discussed what the WaaS model is and why you should be seriously considering building one (if you haven't already).
If you're new to the idea and would like to learn more about WaaS business model and how it can help you scale your business, please join us on our Facebook group WaaS.PRO Websites as a Service Business Network!
The Benefits of a WaaS
A Conversation with Tevye Brown
In this follow up lesson, Tevye and I recorded a conversation about the 6 benefits of a WaaS.
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- Reliability - consistent environment
- Simplicity - central dashboard with common components
- Scalability - have multiple instances of the common components
- Faster Delivery - there is a predefined and automated process for creating sites
- Reduced Time Investment - all the above
- Offering a Productized Service
- Standard offerings
- Standard pricing
- Consistency
- Clear expectations
- Service Level Agreement is clear
- Training is also scalable
- You can offer more value for a lower cost
- Automated sales system
- Less interaction with customer
- Ratio of marketing to tech time (more time working on the business and less in the business)
- Better margins
- Lower support costs
If you’re new to the idea and would like to learn more about WaaS business model and how it can help you scale your business, please join us on our Facebook group WaaS.PRO Websites as a Service Business Network!
A Glimpse Into a WaaS in the Wild
In this video I give you a behind the scenes look into our own WaaS, AutoCareProSites.com. We start the tour at the landing page, I take you from the signup process, all the way to what the user experience is like when they attempt to cancel their service...and I show you EVERY step in between.
If you're not sure how this all works or what this is all about, you'll definitely want to watch this video.
Enjoy!
4.4 Get People To Take Your Survey
If you already have an audience:
If you already have an email list, the easiest way to get people to take your survey is to send them an email with the link to complete it. You could share your survey with:
- Email subscribers
- Social media followers
- Online forums
- Phone contact list
- Personal acquaintances
- Groups you belong to (online or in person)
- Events you go to
The way you position your survey is also important to get the right people to respond. Any incentives that you use should be relevant to your audience, such as early, special or discounted access to your WaaS once it becomes available. Sometimes just letting them know that their answers will help you in the process to create an affordable website solution that is most useful for them, is enough to get them to respond.
Tip: Ask for “advice”, rather than use the word “survey”. People love giving advice, but surveys are less fun.
If you don't have an audience yet:
If you don’t have an audience yet, reach out to people in your network that are close to being your ideal customer avatar. You can ask them what they think about your WaaS idea.
You can also ask friends and family, or other people that you know who might fit into your target audience. It can be as simple as a Facebook message to 3-5 key people to see what they think of the idea.
It's a good idea to still ask these people the same questions that you create for your survey because they are what is important for you. Since it's a one-on-one interaction, you can also ask follow-up questions to get more in-depth answers, which is even more helpful.
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